Red Hat® Integration is a comprehensive set of integration and messaging technologies to connect applications and data across hybrid infrastructures. It is an agile, distributed, containerized, and API-centric solution. It provides service composition and orchestration, application connectivity and data transformation, real-time message streaming, change data capture, and API management—all combined with a cloud-native platform and toolchain to support the full spectrum of modern application development.
Delivering excellent customer experiences is no longer a matter of differentiation — it is a matter of survival. While individual experiences and interactions are the building blocks of customer loyalty, a holistic customer journey is the mortar that binds those blocks together.
At a hotel, for example, the stay is as important as the booking interaction, the conversation the guest had about Wi-Fi issues, the loyalty program, and so on. Customers are more demanding in the digital economy, and their expectations for personalized and context-relevant interactions have never been higher. Ultimately, the customer relationship is as strong as the weakest link on the customer journey.
To meet customer expectations today, an organization must facilitate seamless cross-app data sharing by integrating the many different applications the customer interacts with throughout their journey. A successful integration strategy will allow a company to generate multidimensional customer insights, anticipate customer needs, and minimize churn.
Uber is the perfect example. While many cite Uber as an example of digital disruption, the impact of integration on its success is often overlooked. Taxi companies have had access to the same customer data for at least 20 years, but they were previously unable to connect the applications and utilize the data in a way that created predictability and changed customer expectations. Agile integration bridges that gap, opening up almost unlimited opportunities for innovation in today’s digital world, and transforming the way companies compete.
Combining Red Hat Integration with Red Hat OpenShift provides the ideal platform to develop and deliver cloud-native applications. Deliver a consistent development environment throughout the lifecycle of an application, and facilitate the deployment and scaling of applications on a container-based platform.
Red Hat Integration provides a jump start to creating productive applications on top of Red Hat OpenShift, gives business owners shorter time-to-value, and makes the business case for investment more demonstrable.
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Red Hat Integration
Red Hat Integration