If we had the kiss to wake all revenue from its sleepy spell, we probably would be lounging on a beach somewhere with an umbrella drink in hand rather than authoring an e-book. And, while we may not have the single answer to this question, what we can tell you is that it’s possible you’re underutilizing the digital equity you have access to by only focusing on a website.
Of course, having a website is essential in developing an e-commerce strategy, but it’s only the first step in truly creating the magical digital experience your clients expect and deserve. While the concept of an “experience” may feel like more of a B2C issue, the demand for B2B to impress,
excite, and delight customers is higher than ever. Just take a look at the numbers:
70-80%
prefer remote human interactions or self-service
61%
start their transactions online
69%
want omnichannel and multichannel services
B2B organizations can no longer compete on product or price. They need to take a note from what B2C organizations have done, and create an immersive, seamless, and enjoyable online experience. This cannot be done by a simple website with your business contact info plastered across each page.
Everything from an individual’s first exposure to your brand on your website to the depth of your knowledge base to answer common questions will make a lasting impact, which will ultimately play a huge role in if you get past the “research” phase of consideration.
How Do I Start Delivering Better B2B Experiences?
B2B buyers have much more complex needs and a longer buying journey. In order to both meet these needs, and continue to serve the customer well past purchase, sellers will need a solution that is designed from the beginning to manage the entire customer journey. Get started with these 7 best practices that will guide your journey for B2B E-commerce success.
Heigh ho! It’s off to build digital experiences you go!
But it might not go quite as quickly as you’d thought. The pandemic has forced businesses to move online; however, survival has meant making the most critical services available online. However, all that is digital is not gold. Meaning that, while these experiences are a necessary step in the right direction, these are not the intuitive and sophisticated digital experiences your customers and employees are looking for.
Let us be your magic mirror and show you how to start crafting better digital experiences that will lead to a successful ever after.
If you want to elevate your digital experiences, start by asking the following four questions:
How can I generate more online revenue?
How can I reduce cost to serve?
How can I give my employees what they need to be highly effective?
How can I break down silos created by disparate technology?